Real Latinos come in all colors, including black. However, there are many Latinos of African ancestry who, despite being descendants of African slaves and experiencing home-grown racism in their respective countries, deny their black skin, and some their African heritage.
They confuse their race with their nationalities. For example, a Puerto Rican woman of my complexion stated to me bluntly, “African Americans are black—I'm not black, I'm Puerto Rican.” She got very upset and began hurling insults at me when I pointed out that her nationality is Puerto Rican, but her skin is black.
In the video below, Rosa Clemente, a self-identified black Puerto Rican activist and Ph.D candidate in Black Studies, explains the confusion among so many Afro-Latinos, and discusses the black awakening that she herself achieved through education. She is being interviewed by Afro-Panamanian filmmaker Dash Harris who produced multiple documentaries on the Afro-Latino identity and experience.